News Stories for August 2014

Drayton Manor Theme Park Joins G-Forces With MAAC

Drayton Manor Theme Park has today (14th August) launched its charity collaboration with the Midlands Air Ambulance Charity (MAAC), helping to raise funds...

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Drayton Manor Theme Park Joins G-Forces With MAAC

Drayton Manor Theme Park has today (14th August) launched its charity collaboration with the Midlands Air Ambulance Charity (MAAC), helping to raise funds for the regional response team.

As part of the partnership, Drayton Manor Theme Park will donate one penny to the charity for everyone who rides G-Force*, which will help to keep its three ambulance aircraft in operation. The Staffordshire based theme park has also rebranded its G-Force rollercoaster, the official ride partner of the charity.

Midlands Air Ambulance Charity ambassador, Dr (Hon) Lee Pearson OBE CME MBE, the ten times Paralympic Gold Dressage Medallist, attended the launch, alongside members of the MAAC aircrew and the official mascot, Maac. Lee is particularly indebted to the work of Midlands Air Ambulance, following a very serious fall from a horse at his rural Staffordshire home. He was airlifted by the service and like many others in the Equestrian world owes a huge debt of gratitude to the charity and its lifesaving work.

The MAAC is one of the region’s most treasured charities, providing first class life saving care to patients across six counties in the Midlands, including Staffordshire, the West Midlands, Shropshire, Worcestershire, Herefordshire and Gloucestershire. The largest air ambulance region operating region in the UK, the MAAC has responded to over 40,000 calls since 1991, and relies purely on donations from local businesses and the general public.

Colin Bryan, CEO and Group Managing Director of Drayton Manor Theme Park said: “The Midlands Air Ambulance Charity is a fantastic cause that is at the heart of saving lives across the region. Here at Drayton Manor, we are always looking for ways to give back to the local community, and it fills us with immense pride to be able to help fund the vital work that the MAAC do.”

Jason Levy, fundraising and marketing director for the Midlands Air Ambulance Charity, added: “Drayton Manor Theme Park is one of the most popular destinations in the Midlands, so we are delighted the park chose to partner with us. We look forward to working with the theme park to help raise awareness of our life saving work, and look forward to saving even more lives with the help of the extra funding.”

Whether you’re a thrill seeker, an animal lover, young or young at heart, Drayton Manor Theme Park has something for everyone. The park is home to some of the biggest, scariest and wettest rides around, including Apocalypse, Maelstrom and brand new thrill ride, Air Race. There’s also Europe’s only Thomas Land™, which is home to 21 rides and attractions based on the ever popular Thomas & Friends™ series, as well as a sensational 4D cinema and a 15-acre zoo.

The 2014 main season runs from Saturday 29th March 2014 to Sunday 2nd November. The Fireworks Spectacular weekend is 1st and 2nd November.

To book tickets, or for more information about the park, visit www.draytonmanor.co.uk or call 0844 472 1960. Reduced prices are available for tickets bought in advance. For regular updates and news about Drayton Manor Theme Park join us on Twitter www.twitter.com/Draytonmanor and Facebook www.facebook.com/DraytonManorPark

Please note: the park will be closed to the general public on Sunday 14th September.

*Up to a maximum of £5,000 per year.

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MAA DOCTOR CONDEMNS LASER POINTER

A trauma doctor has spoken of his anger...

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MAA DOCTOR CONDEMNS LASER POINTER

A trauma doctor has spoken of his anger after a laser beam was pointed at the air ambulance he was in as they flew an injured van driver to hospital.

 

Trauma doctor and clinical lead for the Midlands Air Ambulance Nick Crombie, who was on a night shift with the MERIT trauma team with West Midlands Ambulance Service on the night of Monday 11th August, was accompanying the aircrew of the Midlands Air Ambulance from Staffordshire with the injured man after a road traffic collision on the A429 near Ettington (press release entitled “FIVE INJURED ON A429” issued at 10pm on Monday 11th August refers).

 

They were flying him to University Hospital Coventry and Warwickshire when they noticed the beam following their craft.

 

Nick said: “We had been to a car crash that left five people injured. Even though it was quite late and dark, we were still able to fly the most seriously injured to hospital.

 

“As we flew over Warwick at a height of more than 1,200ft, a laser was pointed at the aircraft.

 

“Fortunately for us, the pilot is highly experienced and dealt with it. But, had the laser caught anyone’s eye albeit briefly, it can lead to blindness for at least ten minutes and a loss of spatial awareness.

 

“Had we not taken action and avoided being been dazzled, it would have prevented us landing until the visual effects had settled, delaying treatment of the casualty. It has the same effect as deliberately slowing down an ambulance en-route to hospital.

 

“If we can find whoever is responsible, we will seek to have them prosecuted.”

 

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MAAC Launches New Clothing Range With Rugby Legend

Midlands Air Ambulance Charity has teamed up with rugby legend Phil Vickery, MBE, and his leading clothing brand, Raging Bull Sportswear, to offer a...

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MAAC Launches New Clothing Range With Rugby Legend

Midlands Air Ambulance Charity has teamed up with rugby legend Phil Vickery, MBE, and his leading clothing brand, Raging Bull Sportswear, to offer a selection of charity-branded high quality leisurewear to the public, to help raise further funds for the life saving emergency pre-hospital service.

Midlands Air Ambulance Charity believes the new relationship with Raging Bull Sportswear with drive greater clothing sales, helping the charity undertake further emergency missions across the six counties covered by the service. In addition, Midlands Air Ambulance’s aircrew will also don Raging Bull Sportswear as part of their new uniform under their flight suits.

Jason Levy, fundraising and marketing director for Midlands Air Ambulance Charity, explains the collaboration: “Ever since our initial meeting with Phil Vickery and the team at Raging Bull Sportswear it was immediately apparent that there is terrific synergy between our two organisations. Raging Bull Sportswear is a rugby heritage clothing brand and on average we airlift people with sporting injuries every three days, a great proportion of which relate to rugby accidents.”

In addition to the Raging Bull Sportswear clothing range, which includes a variety of men’s and women’s polo shirts, fleeces, hoodies, hats and jackets, Phil Vickery has joined Midlands Air Ambulance Charity as a celebrity ambassador, helping to promote the work of the service and it’s charitable status.

Phil Vickery MBE, rugby legend and founder of Raging Bull Sportswear, adds: “I am thrilled to be working with Midlands Air Ambulance Charity, both with the clothing partnership and personally as an ambassador. Throughout my career I have been acutely aware of the potentially life-threatening injuries that can take place on the pitch, so I am keen to help raise awareness of this incredibly vital emergency service.”

If you are interested in the new range of clothing on offer from Midlands Air Ambulance Charity, visit ourOnline Shop. The new clothing will also be available for sale at the charity’s Open Day, being held at the Strensham airbase on Saturday 6th September.

If you are interested in supporting the charity, either visit the website or contact the team on 0800 8 40 20 40.

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