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Cookie Policy

Cookies are a piece of data sent from a web site and stored in your browser’s memory.

Cookies can be required to allow a web site to function properly as web sites are stateless (they don't remember user information from one internal page to another) but sometimes they are used to track user actions within one web or across multiple webs in order to collect usage information or identify interests and map behavior to be able to offer relevant advertisements.<

Necessary cookies

Necessary cookies are used to make a web site function properly, they are generally not used for tracking and are not shared between websites.

The most common necessary action performed using a cookie is user authentication. When you log in to any web site, a cookie is stored in your browser including some piece of data used by the web to remember who is authenticated when you go to another internal page or refresh the site.

Cookies are also used so that a web knows what's in your shopping cart, load balancing information and more.

Preference cookies

Preference cookies enables the web site to remember information to customize how the web site looks or behaves for each user. This may include storing selected currency, region, language or color theme.

Analytical cookies

Analytical cookies are not necessary but are used to collect valuable information on how a web site is being used, identify issues and figure out what needs to be improved on the site and what content is useful. The information collected is in most cases anonymous, but some analytics services collect information that can be used to identify the user.

Marketing cookies

Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements.

Cookies on the MAAAC website:

Necessary Cookies

__cf_bm (.fonts.net )
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption.
Expiry: 1 Hour

m (m.stripe.com)
Used by Stripe Payment Services for fraud prevention and detection.
Expiry: 730 Days

 

Preference Cookies

lang (.ads.linkedin.com)
Session-based cookie that remembers the user's selected language version of a website.
Expiry: Session

lidc (.linkedin.com )
Used by LinkedIn for routing.
Expiry: 1 Day

li_gc (.linkedin.com )
Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes.
Expiry: 729 Days, 15 Hours

__stripe_mid (.www.midlandsairambulance.com )
Stripe is used to making credit card payments. Stripe uses a cookie to remember who you are and to enable the website to process payments without storing any credit card information on its own servers.
Expiry 365 Days

__stripe_sid (.www.midlandsairambulance.com )
Stripe is used to making credit card payments. Stripe uses a cookie to remember who you are and to enable the website to process payments without storing any credit card information on its own servers.
Expiry: 1 Hour

 

Analytical Cookies

bcookie (.linkedin.com)
This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media.
Expiry: 730 Days

_gid (.midlandsairambulance.com)
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
Expiry: 1 Day

_gat_* (.midlandsairambulance.com)
Used by Google Analytics to throttle request rate (limit the collection of data on high traffic sites)
Expiry: 1 Hour

_ga_* (.midlandsairambulance.com )
Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions.
Expiry: 730 Days

_ga (.midlandsairambulance.com)
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
Expiry: 730 Days

 

Marketing Cookies

_gcl_au (.midlandsairambulance.com)
Used by Google AdSense to understand user interaction with the website by generating analytical data.
Expiry: 90 days

uuid (ads.avct.cloud)
MediaMath uses this cookie to identify a unique visitor. It is used to optimize ad relevance by collecting visitor data from multiple websites. It does not contain information that is reasonably linkable to an identifiable person.
Expiry: 365 days

tuuid (.bidswitch.net)
This cookie is mainly set by bidswitch.net to make advertising messages more relevant to the website visitor.
Expiry: 365 Days

tuuid_lu (.bidswitch.net)
This cookie is usually provided by bidswitch.net and is used for advertising purposes.

Expiry: 365 Days

UserMatchHistory (.linkedin.com)
Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions.
Expiry: 30 Days

AnalyticsSyncHistory (.linkedin.com)
Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries audience.
Expiry30 days

.spotxchange.com
Collects anonymous data related to the visitor's web site visits, such as the number of visits, average time spent on the web site and what pages have been loaded, with the purpose of displaying targeted ads.
Expiry: 28 days

bscookie (.www.linkedin.com)
Used by the social networking service, LinkedIn, for tracking the use of embedded services.
730 days, 12 hours

IDE (.doubleclick.net)
Used by Google's DoubleClick to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user.
Expiry: 390 days

_fbp (.midlandsairambulance.com)
Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers.
Expiry: 90 days

 

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