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The incident happened on the A438 at Hollybush, near Ledbury at around 11.40 am after a motorcycle and a car were in a collision.
Two ambulances, a paramedic officer and the Midlands Air Ambulance from Strensham were sent to the scene.
A West Midlands Ambulance Service spokesman said: “On arrival, ambulance staff found members of the public carrying out basic life support on the rider.
“They immediately took over and provided advanced life support, but sadly it wasn’t possible to save him and he was confirmed dead at the scene.”