Midlands Air Ambulance Charity needs your help. The charity is encouraging people across the Midlands to sign up to its I Pledge campaign and make 2020 another successful year for the lifesaving service.

Emma Gray, fundraising and marketing director for Midlands Air Ambulance Charity, explains: “We are asking people and businesses within the local communities we serve to pledge their ongoing commitment and support to help us save more lives in the future.”

There’s a wide range of activities and things you can do to pledge, such as:

• Volunteer at one of the charity’s shops
• Make a donation – no matter how big or small, by visiting: com/donatenow
• Attend a local charity event
• Sign up to the charity’s weekly lifesaving lottery
• Host a tea party
• Participate in a sporting event

To get involved, it’s really easy, just write down how you plan to make a difference by supporting Midlands Air Ambulance Charity and email your pledge to: ipledge@midlandsairambulance.com or you can tweet the charity, @MAA_Charity and ensure you use the hashtag #IPledge. Visit: midlandsairambulance.com/ipledge to find out more.

Without the support of the general public and local businesses from across the Midlands area, the vitally important pre-hospital care service of the Midlands Air Ambulance Charity would simply cease. Each year it costs in excess of £9 million to maintain the aircraft and land vehicles and the provision of a lifesaving service. Each air ambulance mission costs an average of £2,500 and each critical care car mission costs an average of £224.

The charity is responsible for funding and operating three air ambulances and two critical care cars serving the communities of six Midlands counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands. This constitutes the largest air ambulance operating region in the UK.