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Midlands Air Ambulance Charity
Image Caption: Wear it Red Day photos from across the Midlands
Midlands Air Ambulance Charity is celebrating the success of its annual Wear It Red campaign, with over 100 organisations including schools, groups, and businesses across the Midlands, coming together to show their support for the charity.
From the 10th to the 16th of February, more than 21,000 people across the region took part by donning red and raising over £18,000 which will help make five air ambulance missions and six critical care car missions possible. The charity’s shops across the six regions got involved by creating red themed window displays and encouraging the purchase of red items, adding a further £500 to the total raised.
The campaign inspired participants to come up with innovative and exciting ways to get involved. Dudley Zoo & Castle made a bold statement by illuminating their iconic Tecton turnstiles in red, while Wendy Morton, MP for Aldridge-Brownhills, showed her support in Parliament by wearing red. M6toll, the campaign’s official sponsor, not only participated by wearing red but also hosted a red-themed colouring competition for their team and families.
Jo Seabright, customer experience and marketing & communications director at M6toll, said: “We’re incredibly proud to sponsor Midlands Air Ambulance Charity’s Wear It Red campaign. It’s been fantastic to see so many people, from businesses to families, come together in such a fun and meaningful way. We are also excited to support the charity by sponsoring them and participating in the upcoming Cannock Chase Running Festival. The funds raised through events like these will make a significant difference, enabling the charity to continue its vital lifesaving work throughout the region.”
Wear It Red also received incredible support from schools across the six counties the charity serves. A total of 70 schools joined in the fun, with students taking part in dress-down days, sponsored events, and creative activities. All participants received a special thank you message from the clinical crew through a free resource pack provided by the charity.
Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity, added: “We’re delighted with the success of this year’s Wear It Red campaign. It’s incredible to witness so many groups, businesses, and schools uniting to support Midlands Air Ambulance Charity. We’re so grateful to everyone who took part to show their love for our charity, while raising vital funds to ensure we can be there when we’re needed most.”
For more information on the benefits of an M6toll Breeze account, please visit Breeze - M6toll.