Support Your
Midlands Air Ambulance Charity
As one of the easiest ways to support Midlands Air Ambulance Charity’s lifesaving service, the charity is aiming to increase the number of people donating through Payroll Giving to a milestone 200 during 2023.
Payroll Giving, which is currently used by 100 Midlands Air Ambulance Charity supporters, allows local business and its employees to make a big difference through a simple monthly commitment. By signing up, employers can give their employees the chance to opt in and donate an amount from their monthly salary. As the donation is taken directly from wages, pre-tax, individuals will only pay 80 per cent of the pledged amount with the additional 20 per cent being met by the HMRC.
Over the past two years, 100 workers from across the region donated to Payroll Giving, raising over £17,500. This has funded the equivalent of six helicopter missions or in the region.
This year, the charity has set a target of 200 Payroll Giving supporters, encouraging local businesses to support its lifesaving cause by signing up.
Pam Hodgetts, corporate partnerships manager for Midlands Air Ambulance Charity, said: “Participating in our Payroll Giving scheme is a really effective way businesses and employees can support our vital rapid response service.
“Even just £1 per week will make a vital difference to our service as we do not receive Government funding for our daily missions. The valuable, long-term source of donations allows participants to make a simple, yet longstanding commitment in supporting our future lifesaving missions.”
To get involved with Midlands Air Ambulance Charity’s Payroll Giving initiative, visit the website page here.