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Propel Your Pounds with Gift Aid for a Lifesaving Cause

Thursday 13th February 2025

Midlands Air Ambulance Charity is encouraging all eligible supporters to help their donations go even further with Gift Aid. In the last financial year, donations with Gift Aid made an additional 96 lifesaving missions possible across the region

By signing up for Gift Aid, UK taxpayers are not just donating to the charity; they are helping to save more lives by making their donation go further at no additional cost. It’s quick, easy and ensures that for every pound donated, Midlands Air Ambulance Charity receives an additional 25 pence from the government – at no extra cost to the supporter. The additional 25% helps the charity to continue providing rapid response and delivering outstanding pre-hospital care directly at the scene, across the six counties it serves.

Gift Aid can be applied to both financial donations and when donating pre-loved items to any of the charity’s ten shops across the Midlands. By simply ticking the Gift Aid box, supporters’ contribution can have an even greater effect. To find your nearest shop, visit Midlands Air Ambulance Charity Shops.

Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity, highlights the life-changing difference Gift Aid makes: “Thanks to our incredible supporters who have signed a Gift Aid declaration, we can carry out even more lifesaving missions within our local communities.”

“This scheme, which provides tax benefits for those taking part, has boosted donations from our eligible supporters at no extra cost to them. The impact has been tremendous, allowing us to reach more patients in their critical time of need and, ultimately, help save more lives.” 

To declare your Gift Aid eligibility, visit Midlands Air Ambulance Charity’s dedicated Gift Aid page or call the Supporter Care Team on 0800 8 40 20 40.  

Find out more about Midlands Air Ambulance Charity via its website and follow the lifesaving service on social media.

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